Selected work


.apmmedia is a boutique management and creative agency, with in house record label based in London England. 

APM provides management and public relations services for high profile music, television and political figures.

AlphaOmega, a subsidery of APM, is a brand new indie record label offering A&R, Art Direction, video concepts, remixes and of course signing new artists we love. It works alongside Absolute Records for worldwide distribution.

Our first release, The Question EP, by American artist Eden, featured a body of work A&R’d at AlphaOmega with writers and producers best known for their work with Lana Del Rey, Robyn, Bjork, Lewis Capaldi, Jess Glynne, Madonna and Kylie Minogue. Remixes by Just Kiddin, Pink Panda and F9 exploded all over the world, with club royalty Guetta and Tiesto embracing them, playing them from New York, London, Los Angeles, Ibiza to Melbourne. From the underground, to the commercial UK club charts. From Beats1 to BBC Radio 2 and streaming hitting phenomenal numbers, our debut release has set an exciting scene for our second, very exciting project which is already underway.
APM Director Alex Mullen has collaborated with some of the world’s most successful entertainment artists for over a decade. He has created PR campaigns and/or collaborated on projects for talent and organisations such as Caroline Flack, Dannii Minogue, One Direction, Tina Arena, Olly Murs, Kelly Rowland, Ant and Dec, Alexandra Burke, Fearne Cotton, Dave Rubin, Hillary Duff, Darren Hayes, Roger Sanchez, Matt Cardle, War Child, BBC, ITV, SKY, SYCO Entertainment, SONY, deconstruction, PWL, Virgin and The X Factor brand among others. He has art directed editorials for Harpers Bazaar, tmrw, 1883 and FAULT, as well as produced music videos and directed promotional imagery for television shows and music releases.

Kind words

Alex Mullen is one of the best connected Showbiz PRs in the industry. He has years of experience working with A-list names across film, TV and music. He lives his job and cares passionately about clients – everything you want in a rep.

Dan Wootton, Associate Editor of The Sun Showbiz and TV

Alex is an exemplary PR. He puts the client first and always delivers against clearly defined objectives and goals. He is personable, professional and combines great creativity with strategic thinking.

Chris Aylott, Head of Marketing, Entertainment & News at Sky

Alex is great to work with – he brings thoroughly researched story ideas and pitches celebrities that we genuinely do want to work with. There’s never any hard sell with Alex and he’s realistic about what we can both get out of collaborations.

Clare Geraghty, You Magazine/Mail On Sunday

I wanted to say a massive thank you for all the hard work over the last few months. All the campaigns have been brilliant, the buzz is insane and that is all your work.

Caroline Flack

Alex has always been a reliable, affable celebrity PR, I would have no hesitation in recommending him.

Rosie Nixon, Editor at Hello

Alex is a fantastic publicist who i had the pleasure to work with on a number of projects. His creative flair, relationships with the press and ability to work closely in a team is second to none!

Sarah Banbury, ITV