APM Media is a boutique creative agency based in London England. It offers management and public relations services for high profile music, television and political figures, and houses a newly launched independent record label: AlphaOmega.

APM and AlphaOmega provide consultancy in several other areas of the entertainment industry including A&R, creative direction for music videos, album artwork and other visuals.

AlphaOmega Records is APM’s brand new independent label, working alongside Absolute Records for worldwide distribution. The label is collaborating with exciting, alternative pop artists. First signing Eden xo launches her new material in 2019 after a hugely successful career writing hits for international artists and production teams such as: KYGO, Ava Max, Armin Van Buuren and Xenomania to name a few. Since signing with AlphaOmega, Eden has been working with writers and producers behind hits for Lana Del Rey, Robyn, Jess Glynne, Madonna and Kylie Minogue.

APM Director Alex Mullen has collaborated with some of the world’s most successful entertainment artists for over a decade. He has created PR campaigns and/or collaborated on projects for talent and organisations such as Caroline Flack, Dannii Minogue, One Direction, Tina Arena, Eden xo, Olly Murs, Kelly Rowland, Ant and Dec, Alexandra Burke, Fearne Cotton, Dave Rubin, Hillary Duff, Darren Hayes, Roger Sanchez, Matt Cardle, War Child, BBC, ITV, SKY, SYCO Entertainment, SONY, deconstruction, PWL, Virgin and The X Factor brand among others. He has art directed editorials for Harpers Bazaar, tmrw, 1883 and FAULT and produced music videos, as well as promotional imagery for television shows and music releases.

In 2019, APM will continue to incorporate political work, offering PR services to commentators and causes.

Kind words

Alex Mullen is one of the best connected Showbiz PRs in the industry. He has years of experience working with A-list names across film, TV and music. He lives his job and cares passionately about clients – everything you want in a rep.

Dan Wootton, Associate Editor of The Sun Showbiz and TV

Alex is an exemplary PR. He puts the client first and always delivers against clearly defined objectives and goals. He is personable, professional and combines great creativity with strategic thinking.

Chris Aylott, Head of Marketing, Entertainment & News at Sky

Alex is great to work with – he brings thoroughly researched story ideas and pitches celebrities that we genuinely do want to work with. There’s never any hard sell with Alex and he’s realistic about what we can both get out of collaborations.

Clare Geraghty, You Magazine/Mail On Sunday

I wanted to say a massive thank you for all the hard work over the last few months. All the campaigns have been brilliant, the buzz is insane and that is all your work.

Caroline Flack

Alex has always been a reliable, affable celebrity PR, I would have no hesitation in recommending him.

Rosie Nixon, Editor at Hello

Alex is a fantastic publicist who i had the pleasure to work with on a number of projects. His creative flair, relationships with the press and ability to work closely in a team is second to none!

Sarah Banbury, ITV