About


.apmmedia is a diverse creative agency.


.it provides entertainment talent management and PR consultancy, and houses an independent music label.


.it also offers original creatives for visual and audio projects for the music industry, including photo shoots, video shoots and live performance.


.in addition it has begun work on a forthcoming political think tank.


Director Alex Mullen has collaborated with some of the world’s most successful entertainment artists for over a decade. He has created PR campaigns and/or collaborated on projects for talent and organisations such as Caroline Flack, Dannii Minogue, One Direction, Tina Arena, Olly Murs, Kelly Rowland, Ant and Dec, Alexandra Burke, Fearne Cotton, Hillary Duff, Darren Hayes, Roger Sanchez, Matt Cardle, Eden xo, War Child, BBC, ITV, SKY, SYCO Entertainment, SONY, deconstruction, PWL, Virgin and The X Factor brand among others. He has art directed editorials for Harpers Bazaar, tmrw, 1883 and FAULT; edited liner notes for Kylie’s iconic ‘Showgirl Tour’ book as well as contributing material for her ‘Kylie’ coffee table tome; produced music videos and directed promotional imagery for television shows and music releases.

AlphaOmega Records, a subsidiary of .apmmedia, is a brand new indie music label offering A&R, art direction, video concepts, remixes and much more. It works alongside Absolute Records for worldwide distribution. It has already released its first successful project, with new releases and artist development on the way.

AlphaOmega’s debut music release, The Question EP, by American artist Eden xo featured a body of work A&R’d at the label with writers and producers best known for their work with Lana Del Rey, Robyn, Bjork, Lewis Capaldi, Jess Glynne, Madonna and Kylie Minogue. Remixes by Just Kiddin, Pink Panda and F9 exploded all over the world, with club royalty Guetta and Tiesto endorsement.  playing them from New York, London, Los Angeles, Ibiza to Melbourne. From the underground, to the commercial UK club charts. From Beats1 to BBC Radio 2 and streaming hitting phenomenal numbers, our debut release has set an exciting scene for our second project which is already underway.